“It was Moomintroll’s fault. He told me that if one gives something away that one really likes, then one will get it back ten times over and feel wonderful afterwards. He tricked me into it.”  

(Tales from Moominvalley, 1962)

Sniff might be one of the most unique characters in Moomin books and comics—unlike other Moominvalley residents, he is afraid of the sea and loves to collect shiny and sparkly things, like pearls and diamonds. Because of this, Sniff cannot understand why Snufkin wants to gather experiences rather than wealth. Even though Sniff is timid and easily gets seasick, afraid, or unwell, he is ready to gather his courage and leave for an adventure with Moomintroll and his friends. However, he is rather interested in finding treasures than the adventure itself. This might also be the reason for why Sniff is exceptionally good at finding lost and exciting things, such as the mysterious cylinder hat in Finn Family Moomintroll (1948). 

The real-life sniffs are creative and full of energy. Their inventions will blow your mind and change the world. Sniffs are admirably passionate, productive, and self-confident in their environment, which is why their timid character hardly ever shows. Sniffs are not only daydreamers—when they have a new idea, they immediately go into action. Usually, they first contact the hemulens of their lives, after which they together start wondering how the idea could be turned into products and wealth as soon as possible. Hemulens love to be a part of sniffs’ projects, which is why they usually do not require any compensation for their work. After the product is finished, Sniffs keep marketing it as long as there are buyers, and if the sales drop for some reason, another idea is born. 

Our collection features all kinds of treasures for the real-life sniffs and sniff-like projects. Find our new arrivals and popular classics below!