Pippi Longstocking is nine years old. She has bright red hair, a freckled nose, and she lives all alone in a house called Villa Villekulla—or not all alone: her horse and monkey live there as well. And for the most important, Pippi is the strongest girl in the world who can lift a horse over her head and wrestle strongmen in a circus. 

Pippi loves to wear outfits that might seem a little odd for most of us. In the Autumn Collection, you can find her in the most versatile patterns and colours. The collection features clothes for both kids and adults, all of which are at least as adorable as the girl herself. Just like Pippi, now you can wear exactly as colourful clothes as you like, because in Villa Villekulla, no pattern is too much! 

Bamse is one of Sweden’s most beloved comic characters – a kind, strong and caring bear created by Rune Andréasson in 1966. This year, Bamse turns 60 – happy birthday, Bamse! 

Bamse is known for his incredible strength, which he gains from eating Grandma’s special thunder honey. But what truly makes him special are his values: he believes in friendship, kindness and that everyone deserves a second chance. Bamse is one of Sweden’s most well-known brands, and together with his friends and family, he inspires children to read, learn, play and so much more. 

In the Autumn Collection, the beloved, strong little bear is busy with various activities. You can find him spending time with his friends, enjoying an exceptionally large ice cream cone, or playing soccer. And for the most important: wherever he goes, he does it with a big smile on his face!