Moomin by Martinex x Mert Otsamo collection emphasises the deep and philosophic themes of the original Moomin stories. This is achieved by the use of darker colour palettes, the play of shadow and light, and by using materials that emphasise the mystical and melancholic atmosphere.
The collection communicates the balance between a darker aesthetic and the positivity of the Moomin stories. It highlights the feelings of friendship, unity, and of time stopping, bringing forth stark contrasts that emphasise the warmth and meaningfulness of friendship in a dark world. This is visible in the colour palettes, in the prints, in the shape language, and the narrative of the campaign, creating a multi-layered and deep experience.
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Moomin by Martinex x Mert Otsamo collection emphasises the deep and philosophic themes of the original Moomin stories. This is achieved by the use of darker colour palettes, the play of shadow and light, and by using materials that emphasise the mystical and melancholic atmosphere.
The collection communicates the balance between a darker aesthetic and the positivity of the Moomin stories. It highlights the feelings of friendship, unity, and of time stopping, bringing forth stark contrasts that emphasise the warmth and meaningfulness of friendship in a dark world. This is visible in the colour palettes, in the prints, in the shape language, and the narrative of the campaign, creating a multi-layered and deep experience.
