“Isn’t life exciting! Everything can change all of a sudden, and for no reason at all!” 

(Moominpappa at Sea, 1965)

Moomintroll is a sincere and kind-hearted true friend with great love for harmony. He dares to ask the important questions that could change the world for the better, but which some consider too naive. Moomintroll is genuinely interested in a lot of things and easily develops a crush on heroines and mermaids—yet for him, Snorkmaiden will forever be The One. Moomintroll’s best friend is Snufkin, whom he deeply admires, though he realises he lacks the spirit to be as adventurous a wanderer. However, as a true friend, Moomintroll waits for Snufkin to return every spring. 

In real life, moomintrolls are genuinely loyal and kind. In their company, everyone feels included, seen, and heard. Even though moomintrolls often end up caught up in a maze when trying to solve moral dilemmas, their respect for people and nature as such is something to be admired. Moomintrolls often feel guilty about the fact that other people face injustice, even though moomintrolls hardly ever cause it themselves. Typically, moomintrolls are comfort-seeking adventurers—they both are fascinated by the surrounding world and love to spend time in the comfort of their cosy own home. At work, moomintrolls find their place as mediators and are perfect team members. In their free time, they thrive in the nature—especially at the sea with its all kinds of beautiful pearls and treasures. 

If you’re looking for clothes or accessories for the cosy evenings at home, fun days at the beach, or exciting moments on adventures, take a look at our collection below. We have treasures for all moomintrolls—go ahead and pick yours!