“All nice things are good for you”  

(The Exploits of Moominpappa, 1950) 

Moominmamma is a gentle and reliable character with lots of love for the Moomin family. She is a natural at creating a cosy home with her delicious treats, and she loves to enjoy the life, take a nap outside, and might even leave the dishes for the rain to wash. Even though she has a lot on her plate, she always remembers to take care of her family and guests, and her positive mindset brings peace to the entire Moominvalley. Moominmamma always carries a handbag with accessories inside that can solve any kinds of problems, and she sure is the one to go to—she helps Snufkin to take care of a group of 24 children and welcomes Little My as her foster child with open arms. 

In real life, moominmammas are adults in just the right way. They are strong, reliable, and safe to be around, and they are willing to do anything to make sure their loved ones are doing fine. Moominmammas carry a great responsibility, which is why it is important to remember that after countless chores, they must rest every now and then—whether in bed, a sun lounger, or a hammock. At work, moominmammas are often the cornerstones of the entire team and work in positions where they can help other people. After the day, they love to let their hair down and relax by knitting, painting, or gardening, which also makes their loved ones happy. 

In our collection, you’ll find all kinds of nice things that are good for you. Take a look at the absolute necessities below and find your favourite clothes and home products now!