Moomin winter 2025
The winter 2025 Moomin collection continues the message of inclusivity of the 80th anniversary year.
The children’s collection charms in shades of blue, green, and muted pink. The collection is made from ecologic organic cotton and supersoft velour. The new addition to the collection is giant matching hoodies, available for children and adults!
The adult’s collection has a rich and lovely colour palette, with glimmering sequin details. The anniversary year print, Spring Chestnut, is now available in dark grey. There are lovely new additions, such as the Primeval Forest print, and our beloved, classic Meadow Daisy print in shades of pink.
The beloved Senja hoodie is now available in black, with a Snufkin-detail, made of sequins. The same detail is available in a Saimi t-shirt, as well.
The adult’s collection features solid-coloured clothing, as well. Simple, and stylish, filled with Moomin atmosphere, made for those who prefer smaller and more subdued Moomin prints and colours.
Our super popular Holiday collection features lovely products in festive prints and colours, for adults and children alike. The colours of the Holiday collection is dark blue, red, grey, and green. The prints embody the joy of winter festivities and belonging. The collection features t-shirts, long-sleeved shirts, sweatshirts, overalls, beloved pyjamas, boxers, and socks, designed for the whole family.
New arrivals of the winter collection are super soft giant fleece hoodies, available in pink and black. The matching hoodies are available for both adults and children, and they are soooo comfortable to lounge around in all of winter!
Whispering and Yard fest
It is fun to adventure in the forest, enjoy life and whisper secrets to friends! The Moominvalley enjoys this, too. Including Primadonna’s horse, who has taken off in a gallop!
The delicate Whispering print features Moomin characters in the woods, everyone enjoying the calming time among the swaying trees in their own way. Primadonna’s horse is walking around in the forest, too, in this calm and warm ensemble with a lovely colour palette.
What’s better than holding a yard fest? Moomins cannot think of any, because they have adorned the trees with lights and carried chairs outside. Moominmamma is serving some hot drinks and everyone is enjoying their time. It is so lovely being together, indoors or outdoors!
In the Yard Fest print, Moomins are enjoying an outdoor celebration. The print is available in two colour palettes: one in shades of pink and purple, and another in shades of green. The details come alive in the continuous print.
Night Sky and Mirrors
Moomintroll and the Groke have met many a time, under the light of the storm lantern. Does Moomintroll know that the Groke wants a friend? Under the stars, illuminated by the storm lantern, beautiful things can be born. Like friendship.
The atmospheric Night Sky print features Moomintroll and the Groke, finding a sense of unity. The print is available in pink and blue.
Snorkmaiden, Little My, Mymble, and Fillyjonks have found mirrors, and are busy admiring themselves. Oh, how lovely they look!
The beige Mirrors print features Snorkmaiden, Little My, Mymble, and Mrs. Fillyjonks admiring themselves in mirrors. Adorned or not, the mirror reflection is always perfect just as it is!
Smirk and Smile
Stinky is the little, furry creature who lives in the Moominvalley. He is the mischievous friend of the Moomins who is often up to no good! He plays pranks, tricks, and steals from others. He is very curious, but never malevolent. Now he is looking around with a wide grin. Glad Stinky is having fun!
Smirk is our classic print, and now it is available in lovely blue and pink velour clothing. This print is perfect for matching, whether you prefer blue or pink!
Moomintroll and Little My are good friends who often end up in fun adventures together. You are never alone in the Moominvalley and being with friends always makes you smile!
The dark blue Smile print is available in super soft velour clothing, featuring faces of Moomintroll and little My.
Shadows and Shadow Play
Stinky has found his shadow! He looks quite scared, but quickly becomes amused. Does he know his shadow will mimic all his gestures?
The blue Shadows print features the playful Stinky. He is making faces, hiding in shadows, and up to all sort of things! These large pictures of Stinky bring a fun rhythm to the print.
Little My looks quite happy, playing with her umbrella. She jumps, crawls, dances, and stands still, but her shadow always follows her! Does she know her shadow mimics all her gestures?
The Shadow Play print features Little My, playing with her own shadow. The red details and pink colour make this a fun and playful print!
Climber and Vigorous
Moomintroll has climbed into a tree, but how will he get down? Sniff is observing, while Too-Ticky is already holding a ladder! Something is happening nearby – Police Hemulen is looking for something while Moominpappa and Moominmamma are enjoying a moment together. And look, there is Little My and the Groke!
The Climber print is available in blue shades, similar to a cold winter’s day. The print features several Moomin characters in the woods, with Moomintroll climbing a tree. The print is very atmospheric and rich.
Police Hemulen is looking quite vigorous! He looks quite important, guiding and helping others. Sniff finds this amusing, and Stinky definitely disagrees with the Police Hemulen. Let’s wish them all a good day!
The Vigorous print combines a calming beige colour with large prints of Moomin characters. The print is available in green college trousers, and in a long-sleeved, blue shirt.
The print is calming but so much fun to look at. Who is the vigorous one – Police Hemulen, Stinky, or Sniff?
Giant Hoodies
Our winter collection features fun new arrivals: soft and warm giant fleece hoodies! These hoodies are available in pink and black, for adults and children alike. The giant black hoodie has an embroidery of Stinky’s face on the kangaroo pocket. The giant pink hoodie features the Rest print, with Moomintroll and Snorkmaiden laying on a cloud.
The giant hoodies are super soft fleece on the outside, and the inside layer is soft sherpa fleece. The super soft hoodie is a perfect lounging outfit for the Holidays and the colder winter season.
Adult’s collection
The adult’s collection is coloured with deep, rich shades and beloved Moomin characters. Our designers have added fun new arrivals: The super soft Enna winter hoodie and the Nanna giant t-shirt in two shades. These are so comfortable to curl up in for the colder season!
Our classic dresses and tunics come alive in the shades of winter. The Hely dress is available in the anniversary print, Spring Chestnut, in shades of dark grey. The dress is a perfect fit for daily wear and festive moments. Our classic dress Jenni and Hilda and Ira tunics are also available in the lovely winter palettes.
The hoodies and shirts of the winter collection show the life of the Moominvalley in a new colour palette. The women’s collection features the Senja hoodie and Saimi t-shirt, in stylish black with a fun sequin-detail of Snufkin. The detail brings glimmer to your wardrobe!
The adult’s collection includes several solid-coloured clothing, as well. For those Moomi fans who prefer a more muted and more subdued Moomin prints and colours. Our giant hoodies are like a warm hug, and a perfect addition for the winter collection.
The nightwear collection features soft colours, reflecting the shades and an atmosphere of a winter’s night. These clothes are so comfortable to wear for the night and late into the morning. Our beloved and classic designs with new colours and prints are abundant and charming.
Holiday collection
Our Holiday collection charms everyone who loves the festive season. The nights get colder and darker, so curling up on the couch in soft pyjamas and overalls with the family is especially inviting. Our matching sweatshirts and t-shirts bring a fun Holiday atmosphere to daily wear.
The clothing in the collection is available for babies, children, and adults – these would be perfect for Holiday card photos and to wear matching clothing during the Holiday season.
Matching t-shirts, socks, and fluffy socks bring a finishing touch to the collection. Come and enjoy the winter with the Moomins!
Oh, is this winter? The Moomins are awake, enjoying the winter. What a lovely, heartfelt moment!
Winter Heart is a heartfelt and atmospheric print. The print is available in melange grey, red, and dark blue.
Night has set into the Moominvalley and there is a Holiday atmosphere in the air. There are small stars twinkling on the tree branches, and an inviting light is shining from the Moominhouse windows. Snorkmaiden, Mymble, Moomintroll, and Little My are hustling and bustling outside, carrying gifts and hurrying to celebrate the Holidays together!
The Bustle print shows all the hustle and bustle of the Holiday season, where everything needs to be ready for the festivities. But the Moomins will notice, that the Holiday spirit resides in the heart, and the shared moments with family and loved ones.
Read more about the Holiday collection >
We hope you like the winter collection as much as we do! ❤️
With love,
The Martinex Family
