Moomin by Martinex x Mert Otsamo collection emphasises the deep and philosophic themes of the original Moomin stories. This is achieved by the use of darker colour palettes, the play of shadow and light, and by using materials that emphasise the mystical and melancholic atmosphere.

The collection communicates the balance between a darker  aesthetic and the positivity of the Moomin stories. It highlights the feelings of friendship, unity, and of time stopping, bringing forth stark contrasts that emphasise the warmth and meaningfulness of friendship in a dark world. This is visible in the colour palettes, in the prints, in the shape language, and the narrative of the campaign, creating a multi-layered and deep experience.

Mert Otsamo is a Finnish fashion designer, known for his innovative and bold style. He has gained distinction by creating unique and striking outfits, incorporating traditional craft techniques with modern designs. Otsamo’s works emphasises a meticulous eye for detail and high-quality materials. His designs have received recognition in Finland and internationally and he has worked with many famous customers and brands. Mert Otsamo’s name in the fashion world represent creativity, uniqueness, and Finnish design at its best.